Empowering Dealers and Enhancing the Winnebago Brand

Go to Experience

Locate a Dealer was a project that came at an important time during Winnebago’s lifecycle as a brand - during Covid. It became clear that Winnebago customers needed more robust online tools to facilitate their shopping experience. With brands like Thor and Airstream wanting as much of Winnebago’s market share as possible, doing nothing was not an option.

This was the first project my agency and I awarded as a way to see if there was a future partnership. Taking Winnebago leadership through this process became the cornerstone of value for this relationship. Dealer leads increased as much as 80% after the launch of Locate a Dealer in the US and Canada. Simultaneously, our agency secured a future working with the largest RV manufacturer in the business. As a founding member of our little agency, this security paid salaries, allowed us to hire, and showed our capabilities in a huge organization.

Client: Winnebago Industries
Roles: Lead Product Designer

Pattern Library

I began to craft the visual style of the website. To ensure consistency and help speed up design and development, I created a pattern library.

Final Designs

Here are the final designs and layouts for the desktop experience. I worked closely with developers to create workable designs and then implement them. We had a 2 week UAT and QA sprint where we prepared for the US & Canada launch.